Why A Lot Of Prosuming Marketing Projects Fall And How To Avoid The Same Mistakes: Part Two

Ok, carrying on from my previous feature, you have created your affiliate marketing website, enrolled in for lots of associate plans, selected the ads of retailers whose products fall into your niche marketplace and placed them on your pages. You have chosen the keywords for your site, put them into the header that describes your site, what it does and what it offers. Those are the first 3 parts of search engine optimisation finished and you are set for the main one, the off site promotion.

To that point, as we left it last time, you have gone through the boring job of having your website logged in hundreds of internet business directories. At least you only need to do it once. But these will only be of interest to the search engines for a relatively short period, though they will still use them but what Google, Yahoo and the rest really love is to find new links in disparate locations and that means keeping links fresh. To do this you can employ social networks for SEO use. First, register a username with Twitter using your web domain name as full name and Twitter name, or something approximate if that has been taken. For instance, my affiliate marketing shop is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Search for shops (I just searched on ‘fishing’ which turned up plenty) that fall into your niche market and follow them, and some will follow you back. And then, at least once a day, tweet a message which includes a link to your website. Something along the lines of “Get the greatest XXX products in the world at http:// your site address here” (ensure you include the http://) and that will include a link which the robots will pick up and make a note that it’s fresh and when they follow it to see your page which will note that it is still current.

Also, create a Facebook page for your site, and link the Twitter app to link it so that it also displays the Twitter messages and links as well.

Now, as your site is in the field of affiliate marketing, you want some interested people to go to it, so enrol with some forums that are complimentary with your niche market. Join in some of the chat so that your id gets known. And then, after a while include a message that you discovered something really fantastic as a result of going to your site and include a link. Also, have a look at Usenet, though these are dropping from favour but still, create a message with your link in and post it in lots of newsgroups. Someone may spot it, follow it, like it, bookmark it and be a constant visitor. All of this is great, effective SEO and will target search engine robots and possible buyers equally. But it will not get you far up the search engine rankings.

The next element of SEO that is going to make the biggest effect in pushing your affiliate marketing site up the search engine results table is, of course the hardest and most labour intensive part of search engine optimisation. It is also the most controversial which is why it is going to take the whole of the third item of this little sequence of pieces all by itself, but it is the most effective and, if you want your site found by hordes of people, it’s the one you need to learn to do correctly.

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Filed under: Affiliate Marketing

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