Digital Marketing is need of an hour right now. Digital marketing served as a great platform for the industry to innovate and connect with their right audience. This is made possible by innovation in campaign designs, such as detailed targeting, re-marketing and display ad campaigns. Right now, the use of social media along with other marketing elements is a vital step for marketers.
Real estate companies are not that much behind when it comes to digital marketing. Starting from extremely responsive websites to managing their YouTube channel, here are the Top 10 real estate companies and how they succeeded with digital marketing –
Sobha Developers – This real estate company being more than 2 decades old, has been able to hold a strong footprint in the real estate segment and in terms of marketing as well. Their website is very neat and is updated almost daily with new projects and timelines. In terms of digital marketing, they have an amazing page rank of 4 and a global rank of 66,755. Their domain is almost 14 years old right now. The website is also thoroughly backlinked which helped them gain higher search engine rankings.
- Tata Housing: Tata housing is not that far behind and their domain is almost 8 years old now. Their website is extremely responsive with neat and clear content navigation. Their global rank is 96,246 and they have 1650 backlinks presently. They are present everywhere, from facebook to twitter and LinkedIN, Pinterest, Instagram and Youtube.
- Urban Tree – Urban tree is also one the unique real estate organisations. They sport an amazingly responsive website along with a toll-free number for an easy reach. Their global rank is 1,252,616 and they have 318 backlinks currently. Urban tree is almost present on every social media channel – Facebook, Twitter, LinkedIN, Pinterest, Instagram, Reddit and Youtube. Another thing that sets Urban Tree apart from others is that all of their social media posts are up to date and they also have a blog.
- Casa Grande – Casa grande is also one of the most popular real estate ventures located in Chennai. This brand has an outstanding top class website assembled with each and every detail that one needs in a real estate brand. Classified as a luxury home brand, their site clearly indicates the number to their ongoing projects, upcoming projects and the completed ones of course.
- BBCL – This is another one of the most famous real estate agencies with their footprint in India and USA. Their projects information Is neatly displayed along with status of their upcoming projects. They also sport a toll free number and a live chat option for both India and USA. Their social media platforms have been directly embedded in their website and their domain is approximately 4.5 years old. Their current global rank is 560689.
- Kolte – Patil: Having their social media handles verified, this company stands apart from others. Their website is neat and interactive with many options such as property finder, appointment scheduling and pre-registration forms. They also have an online property booking feature. Their domain is 13.5 years old and their global rank is 1,71,252. They have most number of backlinks – 24,087 which keeps them at better search engine rankings.
- Prestige Group – Their brand as well as their website, both are eye catchy. Their list of projects is displayed on their website itself along with live form and enquiry chat options. Their domain is almost 18 years old and their global rank is 92,096. They currently have 1648 backlinks.
- ACE Group – This Brand has Deepika Padukone as its Brand Ambassador which sets it apart from other developers. Their website is extremely smooth and easily navigated throughout. They have every page of the website directly visible on its Home Page itself.
- Wave Infratech – Wave Infratech’s website sports 6 different websites maintained solely for its projects. This is of the youngest brands in real estate segment with their domain almost 2 years old only. They have a global ranking of 2,50,550. The negative is that their website is somewhat unresponsive.
- Puravankara – Puravankara is also one of the leading real estate agencies in india. They spread their footprint throughout India with their website neatly designed and developed. A floating enquiry tab is always available throughout the website and some pop ups greet the user as soon as they visit their website. There is facility of online booking too and their toll free number is displayed accordingly. Their domain is almost 17 years and 8 months old making them the oldest in the digital marketing field. Their global rank is 1,12,803 and they have 28,129 backlinks currently. Their website is somewhat unimpressive too and they do not run ad campaigns either.