WordPress, coupled with HostGator hosting, offers unlimited capacity and flexible, high impact Plugins that offers small business owners and internet home business owners a unique capability to advertise, market and promote their business.

Since 2002, blogs began to develop popularity with Internet marketers. They are also increasingly popular to those that just want to put a lot of content on the internet. There are sports blogs, political blogs, community blogs, etc., and this trend will continue to grow. If you read any popular blogging tips online, you will find that there are a number of free blogging services such as Google’s Blogger or MSN’s Live Search. WordPress.com also offers a very popular free service.

I’m sure you are familiar with the importance of building your business reputation through the myriad of Social Networking sites that are available. Many tend to overlook the fact that the same is true of blogging. Commenting on someone else’s blog and allowing people to make comments on yours is a very powerful way to build an Internet marketing business.

WordPress is often positioned as a tool that well, just creates a ‘blog.’ But an increasing number of small business owners and Internet marketers are finding that they can also use it as the most important tool in building an Internet marketing business; i.e., Developing a content rich website

I once heard that Google loved WordPress sites, but I never really understood why… until I started using it. The search engines send out ‘robots’ to read the content of our sites. They like to see sites that are organized and optimized to make their jobs easier and faster. WordPress offers many significant ways to easily ensure that your site is easy to read. You are probably familiar with the term Search Engine Marketing.

One of the more powerful capabilities of WordPress’s SEO lies in its ability to manage large amounts of text, audio and video content. After 10-15 pages it becomes difficult to manage a static HTML site. Although you can use template-driven software as well like DreamWeaver, nothing beats the ease of WordPress. I used the GoDaddy and Website Tonight combination to host several websites and continuously faced “having to upgrade and spend more money on space.” These restrictions are counterproductive to adding content to sites.

Since most Internet marketers are inclined to advertise their affiliate relationships on their blog, a word of caution here. WordPress has banned the use of affiliate links on its free WordPress.com blogs. If you are just getting started in affiliate marketing and want to use a free blogging service, you are better off using Google’s Blogger which is much less restrictive.

If you are willing to pay a modest HostGator membership fee and enroll in their “Baby” plan. You can host an unlimited number of WordPress blogs on this account (currently only $9.95 monthly). Read More! Plus, you will not have problem with size limitation on pages, pictures, or videos. Furthermore, if you have a HostGator account, you can do a 1-step installation of WordPress on your domain/URL. This is done through your easy to use C-Panel using Fantastico Deluxe.

And, once you have your WordPress blog installed, there are literally thousands of themes or templates that have been built to support WordPress. These themes make it easy for you to develop your own unique marketing brand.

Using premium blogging tools you can easily create a static website, an article directory, a WordPress based membership site system, a complete e-commerce site, an auction sites, a portfolio site and so much more. As a matter of fact you can use it for just about anything.

A second very powerful capability of WordPress is its ability to handle the thousands different plugins that are free to install. In fact, the possibilities are virtually unlimited. These plugins help you manage and take your Internet marketing business to the next level.

Here are just a few as examples:

1. Easy Adsense: Allows you to monetize you site with Google Adsense ads
2. Google SML Settings: Generates a sitemap compatible with Google, Bing, Yahoo, and Ask search.
3. Platinum SEO Pack: Complete Search Engine Optimization (SEO) for your blog.
4. Follow Me: Allow you to add a Twitter follow-me badge.
5. Pretty Link: Shrink and manage your own affiliate links.
6. WordPress.com Stats: Tracks view, post/page views, referrers and clicks.

SEO is a critical element in advertising, marketing, and promoting your Internet business. SEO is all about driving free organic traffic to your web business. WordPress Plugins further increase your SEO rankings with Google, Bing and Yahoo or Google.

If you aren’t using WordPress you should. The learning curve has reduced substantially in the past 3 years. It’s so easy to use my 16-yr old daughter became an accomplished blogger in just two short weeks. WordPress, coupled with HostGator hosting, is becoming the “industry standard” that offers small business owners and affiliate marketers a unique capability to advertise, market and promote their business.

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