Why the affiliate network is so important, and what are the main functions this system should perform? Here are the main advantages of an intermediary.

1. Independent statistics

Affiliate Network enables affiliates and advertisers receive real-time all the necessary statistics of the visit, conducted actions and final sales. The most advanced systems allow configuring these statistics and providing reports on individual transactions with many different conditions very flexibly. There is also a possibility to plot and analyze the changes of various business indicators.

2. Improving of collaboration with partners

There is a thematic catalog of parties in each performance-based system. It enables you to find suitable affiliates (advertisers) and send them proposals (requests for advertisers) to join the program quickly and easily. Each participant in the system is given a very detailed description listing all promotional and financial performance. Characteristics of partnership options available to advertisers are given the separately. There is a convenient multi-criteria search for affiliates, advertisers and individual links.

3. Automatic system of payments for affiliates

Commissions earned by the affiliates are assessed on their account automatically in affiliate networks. If the amount of earnings exceeds the minimum threshold set by the system, then the affiliate has the right to request the payment of money and will receive the full amount on its Internet wallet or credit card very soon. Thus, advertisers only need to replenish their account in the system periodically to ensure that there was no mismanagement of funds.

These three points are essential, but, of course they are far from exhausting of an affiliate network’s possibilities. Typically, in the large performance-based systems, advertisers are given the opportunity to minimize time costs in managing the program and fully trust the planning and promotion of the affiliate program to specialists. There are also many additional services for v.i.p. sellers and affiliates. It is safe to say that the role of affiliate networks is not limited to functions of the mediator because these systems have become an indispensable tool for the affiliate marketing and continue contributing to the prosperity of the affiliate industry.

Сделаем краткий обзор наиболее известных performance-based систем. Начнём с западного рынка.

We may also make a brief overview of the most well-known performance-based systems.

Commission Junction is the most authoritative, reliable and functional affiliate network in the world.

LinkShare is the second largest affiliate network. It has fewer features than the CJ, but it realizes all the basic functions needed for effective work.

Perfomics is the system that was established in 2001 may compete with LinkShare rival for the second place in the rating of partner networks already.

ClickBank is an example of so-called “product-oriented” system, in which commissions are paid only for sale.
iCommissions is the affiliate network, established in 2003, which is a typical representative of a family of performance-based systems of small caliber.

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