How To Build A Small Business Website For Less Than $100
Are you keen to leverage the internet to market your business, but solely have a minuscule budget for web site development? This four-step process shows you the way to create an effective little business web site on the cheap. Real cheap.
I am a tightwad when it involves marketing. I’m continuously attempting to minimise costs and maximise results. Are you the same?
If therefore, you may appreciate my latest analysis project. I commenced to discover how cheaply I could create a small business website. My only condition was that the positioning had to include all the ingredients of a website that sells i.e. persuasive content, skilled design and targeted traffic. Here’s what I came up with:
STEP 1: Produce your content
This can be the hardest and most important part of the process. Good content is the crucial ingredient of a web site that sells. And it’s where most folks blow it.
The straightforward truth is most business owners do not grasp how to jot down website content that’s client-focussed, informative and persuasive. If you can’t afford to rent a copywriter to do it for you, you’ll have to find out how to do it yourself.
Fortunately there are some fantastic online resources to help you. If, like me, you sell skilled services (e.g. designers, coaches, consultants, accountants, lawyers, monetary planners, etc.) you’re in luck.
Robert Middleton’s Net Web site Toolkit (from $79) provides a complete blueprint for creating consumer-attracting website content. You furthermore may get heaps of useful real life examples for inspiration.
Otherwise, I recommend you browse Copyblogger’s ten-Step Copywriting Tutorial, download a replica of the free e-book Make Your Content PREsell! and diligently apply everything you learn.
STEP a pair of: Register your domain name
Fierce competition amongst domain name sellers has caused costs to tumble. Go Daddy offers “.com” domain names for around $11. You furthermore mght get a free personalised email account.
STEP 3: Design and build your web site
There are currently many high-quality free website creation services available. Weebly (http://www.weebly.com/) is one among the simplest and is utilized by 2 million people. It’s been described by Time magazine as a “clever WYSIWYG (what you see is what you get) web site building tool for non-techies.” Hosting is thrown in free.
All you have got to try and do is join up, choose one among the sixty five+ professionally designed templates, and add your content using the simple drag and drop web site editor. You even have the choice to set up an on-line store. Finally, follow the instructions to update the positioning settings to publish your web site at your own domain name.
Optional extra: You may need to induce a graphic designer to make a customized page header image with your brand and tag line.
STEP four: Get some traffic
The quickest and easiest method to drive qualified traffic to your new web site is with Google AdWords. Google regularly promotes AdWords with free credit vouchers. Keep a watch out for them in business magazines and at business events.
Setting up an AdWords campaign is not difficult. But there are some tricks to maximising your results. Fortunately AdWords guru Perry Marshall offers a free 5-day e-course that will place you sooner than the learning curve.
DISCLAIMER: Don’t say I did not warn you!
When it comes to look engine optimisation (SEO) Weebly’s options are somewhat limited. Conjointly, if Weebly’s homeowners cannot convert the free service into a profitable business model, the entire issue might disappear within the future. (Thus create positive you archive your web site to a nothing file when you’ve got finished it.)
However hey, for a skilled-quality website for underneath $a hundred, these are minor quibbles.
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